docLOVE screening programme expands reach and impact with support of the Gauteng Film Commission
The Documentary Filmmakers Association (DFA) is proud to present the DFA docLOVE Audience Development Report, sharing the remarkable journey of engagement and enlightenment experienced through our monthly documentary film screenings. This report is our expression of gratitude to the Gauteng Film Commission (GFC) for their invaluable support in realizing the ambitious goals of the docLOVE programme.
Since its inception in 2008 and subsequent reboot in 2019, the DFA docLOVE programme has evolved into a beacon of inclusivity and dialogue, offering free monthly screenings across South Africa. Our mission is simple yet profound: to spark meaningful conversations, celebrate impactful storytelling, and engage with communities on critical issues that matter.
With the generous support of the Gauteng Film Commission, docLOVE has been able to expand to other parts of the province, hosting screenings in 4 different communities between December 2023 and February 2024. Our partnership with the GFC has enabled us to implement a targeted audience development strategy, focusing on underserved communities and amplifying youth voices. Through strategic venue selection and impactful partnerships with organizations like Sunshine Cinema, we are fostering a culture of community-driven engagement and social impact.
Key films featured in our screenings include Milisuthando by Milisuthando Bongela, Standing on Their Shoulders by Xoliswa Sithole, 1001 Days by Khetiwe Ncgobo and Chloe White, and Dorpie by Julia Jakie. These films tackle pressing issues such as identity, gender equality, and social justice, sparking thought-provoking conversations and catalyzing positive change.
Our grassroots marketing efforts, combined with strategic social media campaigns, have yielded significant engagement and outreach. Through targeted promotion and community partnerships, we have effectively amplified our message and expanded our audience base.
In conclusion, the DFA docLOVE programme has emerged as a catalyst for social change, empowering communities to engage with pressing issues and amplifying diverse voices through the medium of documentary cinema. We express our profound gratitude to the GFC, our partners, and our dedicated team for their unwavering support and commitment to our mission.
About DFA docLOVE:
DFA docLOVE is an initiative of the Documentary Filmmakers Association (DFA) aimed at promoting awareness, dialogue, and social change through the power of documentary cinema. Since its inception, docLOVE has been dedicated to providing free, accessible screenings of impactful documentary films and fostering meaningful community engagement across South Africa.
About the Gauteng Film Commission (GFC):
The Gauteng Film Commission (GFC) is a statutory agency of the Gauteng Provincial Government established to promote, coordinate, and facilitate the development of the film and television industry in the Gauteng province of South Africa. Through strategic partnerships and initiatives, the GFC plays a vital role in supporting the growth and sustainability of the local film industry.