By day four our trainers have really come to grips with the tool and the importance of focusing on the business model vs the project content. We were impressed by how they were able to focus the producers and minimise content discussion, which is always difficult for filmmakers.
We also contributed to the local micro enterprising economy on Durban’s Beach Front by having Lucas Mahlangu create a Business Model Canvas sandcastle for us. The participants were a little wary of the idea, but once they laid eyes on our sandcastle Business Model Canvas, they were delighted.