Steinheist smashes viewing records

Steinheist smashes viewing records

Steinheist directed by DFA member Richard Gregory has set a new record on Showmax for the most first-day views of any documentary series, ahead of the SAFTA-winning true crime phenomenon Devilsdorp. Both Showmax Originals are produced by IdeaCandy.

Once billed as “the Ikea of Africa,” Steinhoff employed more than 130 000 people on more than 40 brands across four continents. Steinhoff-owned companies every South African will know include giants like Ackermans, Incredible Connection, Morkels, Pennypinchers, PEP, Russells, Tekkie Town, and Timbercity.

On 5 December 2017, CEO Markus Jooste resigned amid an investigation into accounting irregularities, and Steinhoff’s share price plunged by 90% in a week. This wiped over R200 billion off Johannesburg’s stock exchange, the JSE – and off ordinary South Africans’ pensions and investments.

Steinheist, which was called “truly world class” and “riveting” by BizNews, has given Showmax audiences an insider glimpse into the biggest corporate scam in South African history. Cape Talk’s Pippa Hudson praises Steinheist as “excellent storytelling that demystifies the Steinhoff collapse for the layman. Every South African needs to watch this, if only to amplify the chorus of voices asking the question: Why hasn’t Markus Jooste been arrested?”

Watch it here